Changes are coming…
Google has recently made changes to their ranking algorithm, making freshly updated content top of their ranking priorities; now it seems others are getting on the bandwagon.
Bing anybody? There has been a recent announcement that Yahoo and Bing will merge their search results, with Bing searches appearing in Yahoo. If your sites are enjoying good rankings in Bing then they will receive a lift-me-up in the search results in Yahoo when the strategy is eventually employed.
Which led me to one question? How are my sites ranking in Bing? I down loaded cuterank (no affiliate link) to see where one of my sites is currently ranked.
As you can see, my site already has good rankings in Bing compared to Yahoo and Google. If the switchover does happen, I wonder how much more traffic I will get if my site continues in the position they are in .
This is a surprising turn of events. I have previously focused all my attention on getting my sites to rank on Google, ignoring the value of Bing and Yahoo. It is not surprising given that Google holds a 60% share of the search engine market. It also turns out that the strategies I have been using to rank in Google (i.e. profile linking) is not welcomed by Google, but LOVED by Bing. As far as I know they don’t even care if the links are “no follow”. So, I have inadvertently SEO’d my site for Bing AND Google without even knowing it.
Of course things may change very quickly. The strategy hasn’t even been fully implemented yet and ranking algorithms in Bing and Yahoo could change over night. However, I think this goes to show that focusing all your attention on Google may not be the best plan for driving traffic.
I’ll be keeping an eye on the situation and optimising all my sites for Bing as well as Google. I’ll let you know how it goes.
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