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I am in an ethical nightmare…

After listing one of my developed sites on Flippa.com yesterday, and see how easy it was to do; I have several more websites that I can sell in this way. Two I have no problem creating content and promoting, the other I have ethical issues with.

Back in 2007 I was so desperate to make a little money that I was prepared to promote anything in order to do it. I bought a gambling domain – onlinecasinoriches.co.uk- that I wanted to develop. I never got around to it, and I have been paying hosting and domain renewal for the best part of three years at a cost of well over £100.

My problem is this. I don’t like promoting websites which glamorise gambling, loans, credit cards and generally anything that puts or has the potential to put people in financial difficulty. So what to do?

  • I can just let the domain expire.
  • I can sell the domain
  • I can swallow my pride, create some content (via unique content generation such as ArticleRanks.com), monetize, promote and then sell on; washing my hands of any immoral activity beyond that.

On the one hand I feel like I should stand by my principles, but on the other hand I have to think of this as a business. That domain cost me a lot of money and I need to try and at least break even.

I am going to ponder it for a little while. In the meantime, if any of you have any suggestions or opinions please comment below.

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