Wham or Scam

Disclosure Policy for Product Reviews

The Federal Trade Commission requires that I disclose any relationship I have between a product or service provider when I write about a product or service.

Here are the guidelines I operate under at Whamorscam.com:-

* The reviews of products and services in this blog are mostly unpaid, that is I don’t accept any payments in return. On occasions I may accept an offer of a paid review of a product or service. Where this situation occurs the nature of the relationship between me and the advertiser will be fully disclosed.

* I usually pay for the products and services that we recommend. Should I be offerd a free product to review this will be disclosed.

* I do not claim that the experience and benefit I have received from using a product or service is typical and is dependant on many other factors that may influence other people’s experience and benefit from using the product or service.

* If I create a link to a product in a review, or anywhere else on my website, I get paid a commission if you purchase the product or service.

I believe these are good rules and practices for Internet Marketing. It’s important for you as a consumer to understand the relationship between a person reviewing the product or service and the product or service provider.

If you don’t see a disclosure policy as part of a review of a product or service, that reviewer may be violating the law or at the very least the Code of Ethics.